As times change, so does the way we communicate. One of the big changes is in the ay we communicate. Not to long ago, we would be sending postcards and pictures through mail. Now we send items through email and they arrive within seconds. The most advanced form of conferencing was with a conference phone where multiple people can talk without passing a handset around, now we have video conferencing where everyone can see everyone miles away. A name is given to the old and new methods of business communication. They are Business communications 1.0 and Business communications 2.0 The different types of business communication have different tendencies that reflect the age they were used in. Because of today's media age, Business communication 2.0 has tendencies that bombard multiple recipients with messages, while Business Communication 1.0 tends to keep towards a small group. Business Communication 2.0's tendencies also have ways for the receiving party to give feedback and communicate with the sending party. A perfect example is the "give us feedback" section of a website.
When using the Business Communication 1.0 and Business Communication 2.0 method there are several differing tendencies according to Business Communication Today, Tenth Edition . One of the tendencies is a use of lecture to pass on information. This lecture is similar to that you'd have in a classroom. This differs from Business Communication 2.0 where a discussion is used instead. Lecture can be great to pass one persons information on to another, but it is completely one sided. Anyone can pass on false information that they may believe to be true, and because its a one sided share of information, it doesn't get corrected. However if multiple people can contribute to something, then you can get the best possible form of information. One of the more interesting differences is the way information is spread and advertised. Years ago there weren't as many methods to communicate as there are today. Because of that, Business Communication 1.0 uses few channels to spread its messages, while Business Communication 2.0 uses a broad range. This in nothing but a reflection of the times at which each method was used. Years ago, the main methods of advertising were TV commercials and billboards. Today we have the internet. This gives us many more methods from Facebook, Twitter, blogging, ads on the side of webpage, RSS feeds, and even fan run pages. This gives companies so many ways to make sure their message reaches the target audiences. It even allows them to in a sense control who sees the message. For instance, an add targeted to men who are interested in sports, would be better suited on a sports webpage than if it were on the shopping section of a cosmetics website. Obviously this is an extremely exaggerated example, but conveys how important it is to keep communication specified to your target audience. Doing so, will ensure that they get it, and you don't unnecessarily spend money for advertising to the wrong group.
A third difference between the two is the allowance for change and adaptation. The text uses words "static" and "dynamic" to describe the two, where Business Communication 1.0 is static, and Business Communication 2.0 is dynamic. My fellow geeks will understand the difference between the words from static and dynamic IP addresses, but for those that don't know those terms, static means staying the same, while dynamic changes. Business Communication 1.0 because of its few methods does not allow for change if the current method is ineffective, but Business Communication 2.0 because of its many different methods easily allows for changes to be made.
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